About
Reducing Bias in the Decisions That Matter Most
Founder Readiness Institute builds the leadership diagnostic that enterprises, investors, and allocators use to see what interviews, resumes, and gut feel miss — the inner operating system that determines whether a leader will perform when it matters most.
Our Mission
To empower the people who power innovation — providing measurable insight, developmental tools, and a common language for what it means to be ready to lead.
Our Founding Team

Logan Yonavjak
Co-Founder & CEO
Founder, investor, and impact finance expert with 20 years channeling capital into what matters. Co-founded a sell-side advisory firm and helped move hundreds of millions into impact. MBA and Master of Forestry from Yale, B.A. from UNC Chapel Hill.
Benji Whitehurst
Co-Founder & CTO
Transpersonal psychologist and emotional intelligence coach with 20 years helping leaders develop self-awareness and courage. Led countless workshops on communication and inner development. MBA, Master's in Transpersonal Psychology from Naropa, B.A. from Oberlin.
Meet the Rest of our Amazing Team!
Message from the Founders
We built Readiness Engine™ because we've spent our careers watching brilliant strategies fail — not because the idea was wrong, but because the leader wasn't ready.
We've sat on both sides of the table — as investors, advisors, and founders ourselves. And we've seen the same pattern everywhere: in venture, in executive hiring, in fund management. The diligence process evaluates the plan, the market, the financials. But it rarely examines the person who has to execute under pressure.
Traditional evaluation is riddled with unconscious bias. Confirmation bias tells you the pedigree is enough. Affinity bias tells you they're “a good fit.” And gut feel replaces structured insight. We believe high-stakes people decisions deserve better — they should be based on capacity, not where someone went to school or who has a warm intro.
Readiness Engine™ is our answer: an AI-informed diagnostic that measures what interviews can't — coachability, resilience, adaptive capacity, and the inner operating system that determines whether a leader will perform when it matters most.
But we don't stop at diagnosis. Through our coaching network, we help leaders close the gaps the Engine reveals. Most assessments end with a PDF. Ours ends with a plan.
We're building a new standard for how organizations evaluate and develop their most important asset — the people making the decisions. We hope you'll join us.
Company Values
Build with Integrity
We hold ourselves to the highest ethical standards in research, product development, and client relationships. Trust is our foundation — we earn it through transparency, rigor, and doing what we say we will.
Be Research-Driven and Human-Centered
Every tool we build is grounded in validated science and designed with empathy. We balance data and humanity because both matter when assessing people.
Practice What We Preach
We apply the same developmental principles to ourselves that we offer to leaders. Self-awareness, feedback, and growth aren't just our product — they're our culture.
Act Like a Multiplier
We aim to make everyone around us better — our clients, our partners, and each other. We share knowledge generously and build tools that create compounding value.
Encourage Authenticity
We believe lasting performance comes from alignment between who you are and how you lead. We create safe spaces for honesty and celebrate the courage it takes to grow.
Ready to Get Started?
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